BSBADV507 Develop a Media Plan Assessment Answer

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Learning outcomes of  BSBADV507 Develop a Media Plan Assessment are as follows:

After completing the BSBADV507 Develop a Media Plan Assessment successfully students will be able to:

Students can define media requirements:

1. From the advertising brief students will be able to identify the target audience characteristics and they can prepare a detailed consumer profile that uses the same terms as those terms which are used to describe the media audiences.
2. To determine the reach and frequency requirements of advertising media, the students will be able to analyze the product-market factors.
3. Creative requirements of the advertising message, students will be able to analyze and determine the media implications.
4. From the advertising brief students will be able to identify the media merchandising requirements.

Select media vehicles:

1. New or alternative media vehicles can be evaluated and tested by students with other advertisers and against proven vehicles.
2. Students will be able to choose the media vehicle that targets the audience, meet the media requirements, and fulfill the merchandising requirements within budget.
3. You will be able to ensure that the chosen media vehicles are meeting legal and ethical requirements.

Determine the media schedule

1. For advertisers within the budget students will be able to develop alternative media schedules.
2. To meet the requirements of the advertising brief students will be able to ensure the duration and timings.

Students will be able to produce media plans after completing the BSBADV507 assessment

1. Students will be able to create the media plan that defines the media requirements of the advertising brief, as well as providing the evidence supporting each requirement.
2. For the selection in the media plan, students will be able to specify recommended media and vehicles and rationale.
3. To assess its effectiveness in the media plan students will be able to identify the anticipated impact of advertising and measures.

Based on information in the advertising brief, students need to define the media requirements. Students have to write a BSBADV507 report to address each of the following terms: Identify the target audience, a detailed customer profile, relevant market factor to be considered, creative and media implications, merchandising requirements, legal and voluntary constraints, and the budget available.

Question answer in BSBADV507 Assessment Answer

• From the advertising brief, students have to identify the characteristics of the target audience.
• Students have to prepare a detailed consumer
• For each of the advertising media, students have to analyze market factors to determine the reach and frequency required. You have to consider the following factors.

1. Level of involvement
2. Product characteristics
3. Product usage and life cycle
4. Competitive situation
5. Media environment
6. Advertising message characteristics

• Considering the requirements of the advertising message and the media implications students need to draft a media plan.
• Students have to outline the service or product merchandising requirements.
• Students have to identify any of the local, national and international legislation or standards that they might need to consider

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