BSBMKG523 Design and Develop Integrated Marketing Communication Plan Assessment Answers

Being a marketing student in Australia, you will meet numerous assignment tasks during your course period in which you will have to prepare an assignment answers draft for different subjects like BSBMKG523 Design and Develop Integrated Marketing Communication Plan Assessment Answer.

This assessment teaches the students about determining the marketing communication requirements and helps the students to develop marketing communication briefs.

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Learning outcomes of BSBMKG523 Design and Develop Integrated Marketing Communication Plan Assessment are  as follows:

Determine marketing communication requirements:

• Students will be able to confirm the marketing communication objective and purpose with the clients.
• You will be able to obtain a comprehensive client and product information.
• The review outcomes of previous marketing communication can be done by a student with a client.
• Students will be able to confirm the budget allocation with the client.

Develop a marketing communication brief:

• An individual will be able to develop a brief, ensuring that it contains a client profile, purpose statements, and objectives reflecting the client’s needs.
• You will be able to provide specific guidelines on what is to be accomplished by marketing communication and state the marketing communication objectives in measurable
• Students will be able to define the key characteristics, the market situation facing product or service, and competitive factors.

Design integrated marketing communication strategies:

• For the marketing communication brief, a student will be able to select marketing communication options.
• Matching brief requirements a student will be able to determine media characteristics.
• For primary and supplementary marketing media among the target audiences, a student will be able to analyze media consumption habits.
• For selecting multiple media combinations a student will be able to develop and apply various criteria.

Task’s that a student has to complete in BSBMKG523 Design and Develop Integrated Marketing Communication Plan Assessment Answer:

• Task 1: Aims and objectives of the new IMC strategy,
• 2nd Task:  Marketing communication functions and media vehicles, and
• Task 3: Integrated Marketing Communication Plan.

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