BSBESB301: Identify your business idea or opportunity as your case study OR select a case study, as discussed with your trainer: Investigate business opportunities Coursework, Australia

Task 2341 – Identify potential opportunities for business

Identify your business idea or opportunity as your case study OR select a case study, as discussed with your trainer.

Using and completing the Template provided at the bottom of this assessment Create a “Business Case” for the Business opportunity you are investigating undertake the following;

T2341.1 Clearly define the potential business opportunity you have identified.

T2341.2 Locate information in relation to this Business opportunity name the sources of and/or provide the URL of the information you are using.

T2341.3 Analysing the information you have gained in T2341.2, explain what sections of the information you used to identify the business idea or opportunity. Consider things like market demographics, market size, financial considerations

T2341.4 Describe the products and/or services that match business ideas opportunity that you have identified.

T2341.5 Identify and analyse available business, financial, digital technology and technical factors related to the potential opportunities

T2341.6 Identify the customers for the products and/or services and explain as much as you can about the target market for each product or service identified in your business idea or opportunity.

Task 2342 – Investigate market needs and factors affecting market

Continuing to use your case study from T2341 along with the template provided below, undertake the following.

T2342.1 Research, identify and explain the business trends and developments in relation to your business idea or opportunity.

T2342.2 Research, identify and explain the ethical and cultural requirements or expectations of the target market.

T2342.3 Research, identify and explain any projected changes in population, economic activity and other external factors that may impact on your business opportunity.

T2342.4 Research, identify and explain any target market needs and factors and identify their potential impact on your business opportunity.

T2342.5 Research, identify, price up and explain the marketing and promotion activities and strategies for the products and services identified in your business opportunity.

Task 2343 – Finalise investigation into business opportunities

Continuing to use your case study from T2341 along with the template provided below, undertake the following.

T2343.1 Identify your personal strengths and weaknesses against business opportunity aspects and identify their impact on the opportunity.

T2343.2 present options to address and minimize negative impacts and strengthen positive impacts of personal strengths and weaknesses identified in T2343.1 above.